The official Real Madrid store on the Internet

The most recent online store of all those launched, this one being the result of an exclusive agreement to manage the official Real Madrid Internet store.

In 2009 the product offering was improved with a broad range of merchandising items, which are added to the sale of the usual t-shirts and kits. The impact of the new transfers policy led to a very significant boost in store traffic and sales which was maintained throughout the season. It should also be highlighted that this year the management of the shop has been merged into the communities business unit of casadellibro.com while its logistics and operating integration into Planeta Sistemas y Operaciones was improved.