Innovative advertising with a multimedia spirit
Atresmedia Publicidad is responsible for selling the group’s advertising space and is the Spanish market leader in terms of media share.
Atresmedia Publicidad has a well-known commitment to the brand safety of its advertisers and is notable for seeking synergies between media, which has led to an increase in advertisers on television, radio and online.
A notable element of its content-marketing strategy is the implementation of the novel figure of the premium sponsor, a format that combines the content to be advertised with the content of the series.
It also carries out different actions to potentiate its online penetration strategy and obtain a greater market share, especially in the Latin American market.